Tryano, Chalhoub second concept store to open in Abu Dhabi


Further to the huge success of Level Shoe District at The Dubai Mall, Chalhoub Group is about to inaugurate its second concept store in Yas Mall, Abu Dhabi.

Set to open in October, Tryano will propose four sections – beauty, handbags, accessories and children as well as a new French restaurant Pâtisserie des Rêves,

“We are excited about the opening of Tryano, a new concept store catering once again to the demands and expectations of our consumers and filling a gap in the market with choice, width and depth,” says Patrick Chalhoub, co-CEO of the Chalhoub Group. “Since our inception in 1955, we have put the customer at the center and, therefore, we decided to create a retail space highlighting our expertise in different categories, focusing on customer service and offering our guests an exceptional retail experience.

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The design of the store’s interior was entrusted to London-based retail architects HMKM focusing on an entertaining environment and a visual appeal to be highlighted with display techniques that are new to the region.

There is no doubt that Tryano is about to be a hit in the region due to Chalhoub historical success and expertise of the retail luxury industry.

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