Jumeirah Group unveils new mobile booking website

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Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, has launched a new mobile platform to enhance the booking process for guests using a mobile or tablet device.

The new upgrade offers a ‘three-step booking flow,’ which can load in under three seconds on 3G connections. It also supports multiple customer journeys making it even easier for guests to make a variety of bookings in the same visit.
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, said: “Our guests are accessing the internet in a much wider range of ways than before. Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online. That’s why it is extremely important for an innovative company such as Jumeirah to stay ahead of the game, continuously enhance its web offering and remain a true industry leader.”

The Jumeirah.com mobile site was launched to provide a better mobile experience for visitors and to improve the commercial performance in terms of room bookings. Since the launch, the bounce rate (a common metric to measure content engagement) has reduced drastically from 75% to 37%, while booking performance has surpassed expectation. In December 2015, booked revenue increased 280% year-on-year on the existing mobile site.

The new website has been optimised for modern smartphones with touch capability and designed with Jumeirah’s STAY DIFFERENT™ brand in mind.

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