Emirati designer Khalid Shafar launches new scent


Khalid Shafar

Born in 1980 in Dubai, United Arab Emirates and graduated in Business of the American University of Dubai, Khalid worked in marketing and communication for almost seven years. In 2005 Khalid completed a degree in Fine Arts in Interior Design and by the end of 2009 had decided to leave marketing and follow his passion for design. Khalid has studied and specialized in Furniture & Objects design, first at Central Saint Martins College of Art and Design in London, UK, then at the Centre for Fine Woodworking in Nelson, New Zealand.

kahlid shafar

Khalid’s approach to design shows that each object has its own journey and tale to tell.

In 2011 Khalid opened his own studio in Dubai and in November 2012 Khalid inaugurated his first showcase space ‘KASA’ where he exposed his creations through which you can feel that each object has its own journey and tale to tell.

His design approach for 2015 evolves to become nearer from the five senses and he started with the sense of smell by introducing an exclusive scent to the brand.
During 9 months, he has worked with olfactory brand ‘Lokum Istanbul’ in Turkey, to develop an exclusive sent for the KHALID SHAFAR brand that would reflect his culture as an Emirati in some way, yet still preserve the brand’s character in its contemporariness and quirkiness.

Then, Khalid Shafar launched an exclusive Amber scent symbol of the older generation of his Emirati grandmothers but still appealing for a wider international audience.
The exclusive scent is proposed as scented candles, packaged in a crafted, drawer-style box with special matches to enhance the experience.

Creation site internet a Monaco